Branding Discussion

We used I message on our phones to communicate to one another on what type of font, layout and pictures we thought would be appropriate for our digipak and magazine cover. We came to our conclusion after researching different house genre magazines and looking at a variety of Digipak’s to see what would necessarily fit in with the aim of target audience and needs of our audience.
We chose to contrast our own ideas by having the depressing character, Kieran, in bright colours to make the digipak look more intriguing and eye capturing for a young audience, whereas in the magazine cover we used a variety of colours and also added pictures of the earth to promote the song 'save the world'.