Music video

This is our final music video, as we had to film our video off of our phones from the computer the quality doesn't look as efficient as it does on the real thing. I will create another blog post explaining this.

Evaluation 4

Evaluation 4

Evaluation 3

Evaluation 2

Evaluation 1

Evaluation 1-

In what ways does your media product use, develop or challenge forms and conventions of real media products?

As we decided to use the song ‘save the world’ by Swedish House Mafia, this meant that we knew whatever we finally created it would be compared to the bands top hit single and music video. So to avoid our music video swaying towards replicating the official video we needed to have a strong idea/story life for our version, we created a variety of mood boards which gave us inspiration for the ‘house genre’ we was going for, as we chose house as our genre of music this meant that we knew our editing and shots were going to need to be cut quick and have a larger range of shots compared to another genre e.g. blues.

Although our music video does include the stereotypically ‘club’ like scenes we felt it was important to add something different so we came up with a story line which evidentially fits the lyrics to the song, most examples of house music videos that we looked up included a main scene of a female which is sexually empowering and engages more to the male audience, however we felt that this wasn’t necessary for our song because the story life over powered this. Things which ended up influencing our group for a story line were other music videos we watched in class, this allowed us to understand the real conventions of a music video and what we was going to need to do and add to ours. We felt it was good to go with a story line because it allows the audience to go on a journey through the music video unlike many which are just random clips placed one after the other, ours included a sense of continuity with a beginning and ending.

Our music video had inspirations from other music videos such as “Animals” by Martin Garrix where he gets the audience involved through the use of live footage at festivals, raves and concerts. When we was capturing these shots we had difficulty with the steadiness of the camera as people were dancing and banging into us while trying to get the footage, however when we uploaded and edited these into the final video it looked good as it made you feel like you was at the concert, drawing in our audience. Martin Garixx's video for animals is a video which captures not only the conventions of a music video but also shows the abstract look as they are dressed up as animals. This kind of video would have been one we was hoping to do but the lack off lip syncing oppurtunies meant we couldn't. 

When we came to deciding the costumes for our characters we looked into what scene they were going to be in, in them certain clothes. We wanted all aspects of our music video to look realistic so we looked into the costumes with detail such as wanting Kieran’s character to look dull, dark and a ‘drug addict’ look, so although it may only seem like he is wearing a black t-shirt and tracksuit bottoms it clearly represents the mood, feeling and persona of the character. Whereas you can see that Emma’s character is wearing brighter clothing/normal day clothing to again represent her character showing that you don’t have to be out of the ordinary to “save the world” which in this case was the other characters world.

After watching Swedish House Mafia’s official video it showed a lot of dark shots, such as in the streets, the shot of the car and then the robbers again dressed in black which then led to the ending being brighter and more full of life after the dogs saved the world. We felt it was important to go through our story line in a similar formation with the start seeming darker and then as the video progressed the shots became more fun, exciting and full of life (e.g. the festival scenes) this is why we chose locations such as the abandoned garage to create the darker parts of the videos and then the vibrant use of festivals and concerts later-on, This leaves the audience on a high note and feeling happy after watching the video. 

Camera work and editing are the main aspects of the music video, so we knew that we were going to need to find the best camera’s we were available to. We originally filmed our thriller on iPad but we decided that we only needed our iPhones and certain apps for the music video meaning it was easy to transfer equipment when moving to different locations. Although we only used the schools editing software Pinnacle we had already had access to this last year so we knew how to work it and knew more about the editing process.

For the opening fo our music video we decided to use a shot which we shot on an iPhone app, which looks like four small hearts beating on the screen in time with the music, we thought this would fit our genre because it shows a random abstract shot which starts with the main beat. It then goes onto a close-up of Kieran's head getting out a bath suggesting that it's the start of a new day. Many House music videos have the start with someone waking up and then what leads on from that in their day. We changed the opening to our music video a few times because at first we just had a picture of a yellow background with the name of the song and band as this is a convention which fitted a few others, however when we fitted all the other clips in with this is created a tacky kind of look to it so that's why we came up with our original opening we have now.

 

Editing Diary

Editing Diary

Rough Copy

This is the small rough copy of the music video we have created. It is only 51 seconds but it shows some of the shots we have used in it and the story line a bit.

Analysing the questionnaire responses

Questionnaire graphs

When we got our responses from the questionnaires we found that some people answered some questions and not others, so this is why our graphs vary in amount of people answered. This may be because they didn't know how to answer the questions or didn't feel it was appropriate, unless they felt it was time consuming and skimmed through it missing out some questions, However this didn't really matter to us as we still got a good number of reliable responses that we could analyse into graphs and charts. Below are the charts/graphs which I made for each question we asked.

As you can see the audience seemed to enjoy the overall video, as the responses showed more people enjoyed it than those who might not have.

I decided to make this question into a line graph as it shows how more people classed it as good and then as the options got lower so did the amount of people agreeing.

Although 2 of our responses thought that there wasn't enough locations used, we felt as a group that we used a wide range of locations from abandoned garages/houses to club/raving scenes, the audience may not have realised the amount of different locations we used as the cuts were so quick.

As we was trying to keep our music video looking professional and keeping in the semantic field of the music industry with 'rated stars' we were pleased with the feedback were people had given us 5 stars the highest possible rating.

This question was one of our main priorities as we wanted people spread the word about our music video so more people could watch it, the responses were positive as everyone said they would recommend it to a friend or family memeber to watch., giving us a wider audience meaning more revenue and awareness to our production company.

Focus Group

Questionnaire on finished music video

Finished Digipak

Branding Discussion

We used I message on our phones to communicate to one another on what type of font, layout and pictures we thought would be appropriate for our digipak and magazine cover. We came to our conclusion after researching different house genre magazines and looking at a variety of Digipak’s to see what would necessarily fit in with the aim of target audience and needs of our audience.
We chose to contrast our own ideas by having the depressing character, Kieran, in bright colours to make the digipak look more intriguing and eye capturing for a young audience, whereas in the magazine cover we used a variety of colours and also added pictures of the earth to promote the song 'save the world'.

Lyric Analysis

Into the streets, we're coming out
We never sleep, Never get tired   - Always partying, drink, drugs, love
Through urban fields, and suburban life

Turn the crowd up now, We'll never back down   - People watching at festivals, parties, clubs etc
Shoot down a skyline, watch it in primetime
Turn up the love now, listen up now, turn up the love
Who's gonna save the world tonight?   - Rhetorical questions because they are the ones                                                                                    who are  going to save the world.

Who's gonna bring you back to life?    

We're gonna make it, you and I      - Their love is going to save the world 'turn up the love'

We're gonna Save The World tonight

Ohoh oh oh, oh oh ohoh oh [x11]

We're far from home, it's for the better  
What we dream, it's all that matters      - They have a dream, to save the world
We're on our way, united

Turn the crowd up now, We'll never back down   - Like typical heroes they will not just stop 
Shoot down a skyline, watch it in primetime
Turn up the love now, listen up now, turn up the love

Who's gonna save the world tonight?
Who's gonna bring you back to life?
We're gonna make it, you and I
We're gonna Save The World tonight

Ohoh oh oh, oh oh ohoh oh [repeated til end]    - Fast and upbeat like the chorus in comparison to                                                                                         the rest of the song.

Adding text to the Digipak images

Adding Text to Digipak1

The choosing and editing of our Digipak Images

Shooting Over View

Days of filming

Where we used the blogs last year we soon realised that it would become quite hard to upload Microsoft Publisher documents as you cant embed them properly, However I feel that using this programme is benefical for our project as most other groups don't use it and it allows you to portray your work in a professional layout rather than anothe word document. So by using Publisher I had to download an app called 'dropbox' onto my phone which allowed me to save the document from the computer onto my phone, once changing it to a PDF file, I then decided that we should share this to our twitter feed to keep the audience intrigued as to what is going on. I have made a few screen shots of the actual leaflet to show what it looks like, but also I have put up the link to view it properely.

This is the screen shot from our twitter
Screen shot from Publisher
Screen shot from Publisher


                        

            The offial link to view this is :   https://db.tt/5zKRoJZa

Magazine advert

This is the final advert for our music video "save the world"

I made this advert on Microsoft word, after I put on the pre-edited picture i decided it may be a good idea to have 3 replicates of the main figure shown, I done this by removing the original background colour of the picture on two separate pictures and then copy and pasted them into the same document this make it look like 3 layered pictures in one. Fitting in with the original style of Swedish house mafia with the '3' objects. Again as the song is about saving the world I found a picture in clipart of the earth and then edited the transparency so they could just look faded into the original picture above the heads. i then used these again at the bottom of the page but changed the original colouring to a pinky look to fit in with the same colour theme as the main picture. I think that the magazine ad does look realistic as it includes a similar layout as most others with a main picture and then little writing to capture the audiences attention. The reduction in writing means that more people are likely to read it or skim it quickly as it doesn't take up their time or effort. This is perfect for our chosen magazine as people may just pick it up in the morning have a quick look through and see our Ad and remember it for the rest of the day. The conventions of most ads seem to have the stretched our writing at the bottom so we felt this was essential on our final idea. 

Magazine ad (first attempt)

This was my first attempt at making a magazine advert, I knew that i wanted to use this picture as the main focus but I wasn't sure on how it looked fitted on the whole page. I used a separate app on my phone to edit the picture before on an app called Instaeditor, this allowed me to add different coloured effects, and the 'bubble' effect at the bottom. When I went to use Microsoft word to make the advert I used decided to make it on a template which left it with this wooden look background which I didn't really like. After further research into magazine Ads i realised that the bubble writing with the glow wouldn't be a good idea for the final ad as it looked kind of tacky and child like. From making this as a rough copy of the first attempt it taught me what I not to do on the final ad and how I could make it better.

Magazine advert research

Music

This is the real Swedish House Mafia's official music video of 'Save The World'.
When basing our video around this video we tried to get up beat filming when the music would get faster or drop so that it changed from when we have slow cut editing/filming with the slow singing scenes. In comparison to the real music video we didn't have a continuous story line like they did but our music video gives off a clear understanding and is easy to follow when watching even without the music playing.
We have watched our music video over and over to make sure that the music conveys the appropriate required mood linking both visual and audio connecting together, For example when the beat drops at the chorus the visual video clips would have Kieran jumping or a crowd moving in a festival. 

Storyboards

Storyboard

Magazine Analysis

Magazine Anaylis.docx

Intended Audience

Intended Audience

What is a Digipak ?