Saturday, 28 December 2013

Digipak making research

What is a digipak?
A digipak is an extended CD package; it obviously holds the actual CD and any other extra information needed to make up a professional promotional pack. It can be opened up like a book which is more interesting than having a normal CD case with one CD inside, Digipak’s can contain more than one CD at a time signifying its high limitations of promotional uses. The main CD is normally placed in the middle to show its importance over the other CD's. It usually has some sort of image or design on it to relate to the album itself. The main purpose for the digipak is to promote the product inside its casing, seeing as there is extra information inside it this makes it more expensive in comparison to a normal CD case, however it makes more money and time to make and sell off, the artists and companies sell them for more money so they are not losing out.

Research Online
When looking for Digipak's online we came across this template on Google search. We wanted our digipak to be able to have six panels to be able to display the right amount of pictures to promote our music video artists. This gives us five panels to promote whatever we thought was necessary within the selective boxes limits. As this digipak has already got a disk holder this gives us an incline of where we can post our images and have certain guidelines into making it look more professional and realistic. We have chosen a template that has an easy looking structure which will be more profound when having to accurately design our digipak. I have also found out that with the extra information they give away it means that they can promote their digipak's to wider audiences making themselves more money by promoting to different ethnicitys.


We are going to use a variety of abstract images that we have taken throughout the making of our music video; this gives the digipak a realistic feel to it. Making our digipak be more bold and colourful will give us an advantage into attracting our house music loving audience and also fits in with the theme of house music being bright, colourful and abstract in a way.

This is an image taken from Google of a music video digipak. We are hoping to desgin something like this which is simple and colourful yet still interesting to look at. They have conveyed their pictures to intreege their chosen audience into what their album is about by having each of their photos on the digipak to show who they are but also having an image in the middle of a zebra pattern which could semantically suggest they are wild, animals or even suggest they believe in black and white together like the patterns of the zebra skin.